We publish the books that make a culture stronger.

Lisa Copeland spent a decade in the automotive business — an industry that did not want her there. She climbed anyway and became one of the most recognized women in American car sales. Then she did it again in real estate, where she now leads more than 800 agents at eXp Realty.

In every room, she noticed the same thing: a woman who knew the answer and didn't say it. Lisa knows why. She's been that woman. And she knows what it took to stop being her — not a pep talk, but a handful of ideas that got into her head and stayed there. Ideas she got from books.

Because before the keynotes, the television appearances, and her own three books, Lisa was a reader. Still is. The kind who finishes one and buys three copies for the people who need it.

That's where Lioness Publishing came from. Culture doesn't shift because someone posts about it. It shifts because someone writes something down and it outlives the news cycle. We publish books that make the culture stronger, protect women and families, and hand women back their voice. No filler. No safe.

Lisa lives in Central Texas with her husband James and gives to charities that protect women and children — the same fight she publishes for, funded two different ways.

She still gets asked how she made it in a man's industry. Her answer hasn't changed: she stopped waiting for permission.